L-Acoustics strengthens its EMEA sales team

L-Acoustics has announced a strategic restructuring and expansion of its EMEA sales team, which, according to the company, is to capitalise on unpresented growth. Led by the recently appointed director of sales EMEA, Tim Völker, the move includes a new head of sales management position in the EMEA region and the appointment of a new sales manager in the Middle East.

Chris Mead joins as head of sales for the Middle East, India, Africa and Eurasia. In his role, he will work in concert under the leadership of Völker, an industry veteran with a proven track record in driving sales growth and market expansion at companies such as Sony Music Entertainment and Sennheiser.

Cyril Mattar has been appointed sales manager for the Middle East, as part of the company’s ongoing expansion of its global sales team to capatilise on emerging opportunities while providing customer support.

The manufacturer stated that it has seen a 30% increase in its workforce over the past two years and noted that this growth is mirrored by its sales performance across all market sectors. “Our growth strategy is two-fold," said Völker. “We're deepening our relationships in established markets while expanding into new territories and applications. For instance, we're seeing increased demand for our solutions in luxury residential projects and immersive entertainment experiences. Our expanded team has the expertise to drive growth in these exciting new verticals.

“Our expanded team is poised to support our existing partners better and drive growth in key emerging verticals and geographies. We're capitalising on exciting opportunities in sectors such as high-end residential installations and next-generation nightclubs. This proactive approach allows us to meet current demand while continuing to shape future trends in professional audio.”