IBC2024 unveils new show features

Taking place at the RAI Amsterdam from 13–16 September, IBC2024 has unveiled a host of new show features, including the new AI Tech Zone, a unique IBC Talent Programme, a first-time AV Speed Pitch Event and other elements of the show that will spotlight its key themes: Transformative Technology, Shifting Business Models and People and Purpose.

“Additions to the show, combined with the outstanding lineup of visionary speakers we have for this year's conference, ensure that IBC is again positioned to deliver the world's foremost media and entertainment event,” said Michael Crimp, IBC's chief executive officer. “This year, with major global sports events and election coverage putting media performance more in the spotlight than ever, we bring together an industry looking to tap new methods and technologies as it continues to redefine itself.”

Offering a central hub for AI providers, creators and solution vendors, the new AI Tech Zone, powered by EBU, aims to highlight the positive impacts of the technology on the industry. Sponsored by Wasabi Technologies, an AI Tech Zone Stage will provide a platform for industry professionals to share their insights into AI in the media and entertainment landscape. A network zone, sponsored by DOT Group, will offer visitors the opportunity to engage with each other. AI exhibitors include AI4ME, AudioShake, Magnifi, MobiusLabs, The Weather Company, Video.Taxi, Vionlabs, Zaibr and Videolinq.ai.

Taking place on 16 September, the IBC Talent Programme comprises free sessions exploring how the media and entertainment community can work together to nurture new talent, make training accessible and develop common standards on diversity and inclusion.

A new audiovisual buyers' event is scheduled for the evening of 12 September. In collaboration with the AV User Group, IBC has created an IBC Speed Pitch Event for 40 of its members to offer media technology companies the opportunity to promote their products, services and brands to AV purchasers, including Arup, AstraZeneca, Bank of America, Barclays, Deliveroo, Schroders, UBS and WPP.

IBC director Steve Connolly said: “There is already a very positive buzz around the exhibition this year – visitors to IBC2024 will see exciting demos and get the chance to meet an increasingly wide array of innovative brands from across the media technology landscape. With the introduction of the AV User Group event, IBC continues to broaden its scope and provide more opportunities for both exhibitors and visitors.”