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Cadac to rebrand and divide

Cadac to rebrand and divide
Cadac CM-J50

Cadac to rebrand and divide

Cadac has announced, in a strategic move to redefine its presence in the pro audio industry, that it is dividing into two distinct, independent business units, reflecting the current evolution of its product development activities – Cadac Consoles and Cadac Immersive.

Cadac Consoles’ product development and sales and brand management will remain UK-based. The business will rebrand under a new logo and corporate identity, with a renewed product offering – the CM-Series – to be revealed at ISE 2024.

James Godbehear, director of marketing and business operations, Cadac Consoles said: “While we have kept a very low profile throughout the tumult of recent years, behind the cloak of silence we have been solely focused on developing our next generation mixing system. A development that stays true to our core values of a no-compromise audio first design, coupled with a powerful but highly intuitive and uncomplicated GUI for control of some very complex functionality.”

“With the creation of the Cadac Immersive division and the additional available R&D resources,” said Emily Watson, head of R&D, “we are actively exploring the possibilities of integrating immersive technology into the CM System and the exciting potential of object-based mixing. This would open up huge creative opportunities for the sound engineer with this fascinating approach to mixing."

Cadac Immersive, headquartered at its Beijing R&D facility, will focus on marketing its range of proprietary standalone immersive audio products, aiming to cater to the growing demand for immersive and 3D audio experiences across theatre, fixed installation and cinema applications.

Godbehear added: “This strategic rebranding reflects Cadac's commitment to staying at the forefront of audio innovation and responding to the evolving needs of the industry. It is testament to our dedication to pushing the boundaries of audio technology and delivering products that empower creativity. The Cadac Consoles and Cadac Immersive business units will collectively contribute to help shape the future of professional audio, providing unparalleled solutions for audio-driven applications worldwide.”

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