NAMM Show announces over 200 educational music sessions

The NAMM Show, taking place on 25–28 January at the Anaheim Convention Center in California, will feature more than 200 industry and educational sessions for NAMM member communities, including: retail, brands, professional audio, music technology, live event production, music education, artists, non-profit and community leaders, college music business students and more.

“The 2024 NAMM Show will reconnect the global music industry and rock on every level, from our music stages, to educational and industry programmes, to incredible exhibitors on the show floor,” said John Mlynczak, NAMM president and CEO. “The NAMM Show will continue to provide critical platforms and industry innovations that will drive growth to create a better future for the next generation of music industry leaders.”

NAMM U will feature over 45 sessions to educate business leaders, with a focus on artificial intelligence as a marketing and business-efficiency tool, along with key sessions on leadership, social media and online marketing, finance, music lessons and retail tech. Other sessions include: NAMM Marketing Summit, Technologies Revolutionising the Future of the Music Business, The Capital Summit, as well as Advanced TikTok Strategies.

More than 65 sessions from TEC Tracks and A3E cover new ideas within recording, live sound, music technology and music business. This includes a keynote exploring the impact of AI on the recording and entertainment industry. Other key topics include new developments in mastering, mixing techniques, the evolving role of the producer and sync licensing. Likewise, Audinate will offer Dante training. Sessions include: The Art of Mixing with Matt Wallace, Mark Gray and Steve Baltin, An Interview With George Massenburg, Live Sound Panel, The Worship Musician Summit and Quantum Computing and Content Creation.

There are more than 25 sessions and training opportunities on offer for professionals in lighting and production design, rigging, touring and event safety. The programme will include: Powering Your Festival Stage With Batteries and Solar, Virtual Production in Live Music, Controlling Colour With LED Lighting, Designing for Safety and Pulling the Plug: When to Cancel and What Comes Next.

In collaboration with the College Music Society (CMS), The NAMM Foundation offers more than 46 sessions and events for college music students. Students seeking careers in the industry have multiple opportunities to network with industry professionals eager to share career path experiences and meet prospective employees. Session highlights: Network With the Pros: Quick Tips for Having a Career in the Music Industry, SheRocksIt: Women in Music Share Career Insights, From College to Career: LACM Grads Transition to Working in the Music Industry and Understanding Copyright.

Music Education Days offer music teachers and attendees an opportunity to explore educational sessions and hands-on workshops that provide professional development in a global gathering, helping create a future filled with more music creators. In collaboration with 12 music education and music service organisations, the NAMM Foundation is presenting more than 40 sessions, including topics like: Instrument Maintenance Solutions to Keep Students Playing, Basics of Audio for the Music Educator, Creating Adaptive, Inclusive Music Classrooms and Teaching Tech and Entrepreneurship Through the Lens of the Music Industry.

The NAMM Foundation’s Non-profit Management Institute provides non-profit service organisations with the resources they need to grow and succeed. The institute offers sessions that cover best practices, fundraising and governance. The programme provides a certificate of completion to NAMM Foundation partners, grantee organisations and music and arts education non-profits that complete the series. Session highlights include: Building Community Through Creating and Supporting Non-profit Music Service Organisations and Developing Organisational Relevance Through Inclusive, Empathic and Responsive Leadership.

The show will also see the return of industry award events, including Parnelli Awards, TEC Awards and SheRocks Awards, as well as other event gatherings and networking opportunities, including the Top 100 Dealer, Pro Audio Pool Party, Women of NAMM and NAMM Young Professionals receptions.