StreamGuys delivers savings for KSBJ

Non-commercial, listener-supported, contemporary Christian music radio station KSBJ, along with sister station NGEN radio, has switched from its existing content delivery network (CDN) service provider to StreamGuys. The flagship radio station of Hope Media Group, KSBJ broadcasts on 89.3 FM in the greater Houston area from its headquarters in Humble, Texas, while NGEN radio broadcasts a positive pop and hip-hop format to a younger demographic on 91.7 FM in Houston.

While KSBJ’s FM broadcasts are identical across all frequencies, the station saw streaming as an opportunity to tailor its reach into distinct communities. “Expanding our digital presence into a regionalised streaming network aligns with our vision of becoming more relevant in each of the areas we serve,” explained Lita Gregory, director of engineering at Hope Media Group. “As a non-commercial station, our streams must be 100% simulcasts of our on-air broadcasts, but we can still offer pre-roll spots to deliver community-specific messaging in partnership with local churches, schools and businesses.”

KSBJ engaged in discussions and demonstrations with all the major CDN vendors in the market. “StreamGuys was head and shoulders above everyone else, and the difference between them and our existing vendor was night and day,” recalled Gregory. “StreamGuys understood our situation and were willing to adapt with us, even if that meant scaling back what we were doing with them. They have a solid infrastructure with multiple points of presence and all of the technical attributes we were looking for, but their attitude stood out the most.”