Sennheiser announces plans to focus on pro business
Sennheiser announces plans to focus on pro business
Sennheiser has announced plans to focus on its professional business that will help build greater independence for its business units. The development of the pro business will be accelerated once a partnership has been secured to strengthen the brand’s market position in consumer electronics. Talks with potential partners will start shortly.
Sennheiser’s Professional and Consumer divisions are currently divided into four business units: pro audio, business communications, Neumann and consumer electronics. “In all of these areas we see great potential for growth, but at the same time, they are characterised by different customer groups, customer requirements, product life cycles and market dynamics,” commented Sennheiser co-CEO Andreas Sennheiser.
To achieve sustainable growth, Sennheiser aims to increase visibility in the consumer business. Despite this being a highly dynamic market with strong competitive pressure, both the soundbar business and wireless headphone market offer such growth potential. “Our products are known for the best sound and for delivering a unique sound experience,” added co-CEO Daniel Sennheiser. “These crucial aspects are at the heart of the purchasing decision for our customers in the premium headphones, enhanced hearing, audiophile and soundbars segments. These are the strengths that we want to work with a partner to build upon.”
A partnership for the consumer business will enable Sennheiser to place its focus and resources on strengthening its pro audio, business communications and Neumann business units. “To be best able to exploit the potential in each of these markets, we are concentrating our own resources on these three business areas,” explained Andreas Sennheiser. “Whether in the studio, concert hall, conference room or auditorium – in the pro world, Sennheiser stands for a superior audio experience, the highest reliability and the best customer understanding.”
The audio specialist plans to independently invest in sound competence as well as market presence and visibility, anticipating that that this will allow continued growth at an above-average rate and further expansion in the global market. In particular, Sennheiser has identified significant opportunities in the business communications market that it intends to capture.
“With a strong partner at our side to invest in our consumer business, we will be even better equipped to play to our strengths and to continue to bring the benefit of these strengths to our customers,” said Daniel Sennheiser. His brother Andreas is also looking ahead to the future. “For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future.”
