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Philips Professional Display Solutions becomes PPDS

Philips Professional Display Solutions becomes PPDS

Philips Professional Display Solutions becomes PPDS

Philips Professional Display Solutions has rebranded as PPDS as part of its new “total solutions” strategy, which aims to provide better support for the AV industry. PPDS encompasses Philips’ range of digital signage, LED display and professional TV solutions. The new PPDS brand, which is showcased alongside a new logo, look and feel, and tagline – Powering Evolution – supersedes the existing Philips Professional Display Solutions identity.

“Our new strategic direction is focused on total solutions, global presence and sustainability,” stated Chris Colpaert, general manager for EMEA, AP and NA at PPDS. “And this important strategic redirection is the right moment to give our organisation a new identity – PPDS. With a strong financial position and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organisation.”

The company states that this is more than a simple change of wording, it marks an evolution for the organisation. As part of that new brand strategy, PPDS is accelerating its core strategic business streams to provide more value to the AV channel and to its customers. This will include bringing more advanced and timely total solutions, rather than simply displays, to customers by harnessing its growing third-party partnership network, as well as facilitating access to global markets for customers backed by a one-stop approach and a single point of contact, regardless of location or geographical reach. Finally, the organisation intends to “lead from the front” in driving and supporting environmental consciousness and sustainability in the industry.

Ron Cottaar, the marketing director behind the new brand at PPDS, explained: “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t even know were possible. This means we work together, listen to business needs and bring solutions to life. PPDS combines the best of Philips professional displays with the ultimate from our hardware, software and system integration partners. Our brand stands for the new. For the digital. And for connecting today’s people into the technology of tomorrow.”

“Our newly launched brand better highlights our agile approach to work, including our ongoing strategy for open technology, breaking silos between hardware and software provision by encouraging full and easy integration with innovative third-party companies,” concluded Franck Racape, vice president EMEA. “And we will continue to develop our strategy, employing that PPDS dynamism to support our customers locally, while facilitating access to the world for our customers, with a global range and a global presence, now and into the future.”

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