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Christie appoints Exertis ProAV Australia

Christie appoints Exertis ProAV Australia

Christie appoints Exertis ProAV Australia


Christie has appointed Exertis ProAV Australia to serve as its specialist distribution partner in Australia and New Zealand. Exertis ProAV Australia is a leading supply chain partner for established and emerging technology brands across consumer, business and enterprise. As a wholly owned subsidiary of parent company DCC plc, Exertis has enjoyed a busy 2020 having already assumed distribution responsibility for the AirTame, Contacta, Leyard, Planar and Taiden brands. The Adelaide-based company also acquired advanced audio technologies and loudspeaker solutions specialist Revolution Acoustics.

“Christie is a global audiovisual, content management and image processing technologies industry leader,” commented Exertis ProAV Australia president and CEO Kevin Kelly. “Starting with inspired ideas and innovative solutions, Christie offers a complete range of high-quality AV solutions for cinema, business, education, entertainment and industry. We look forward to presenting their award-winning solutions to our resellers across all vertical markets in Australia and New Zealand.”

According to Christie Enterprise executive VP Michael Bosworth, Exertis ProAV Australia’s deep and broad base of knowledge across all vertical markets together with its unmatched commitment to providing high value added, specialist focused programmes will directly contribute to Christie’s future growth in the region. “Exertis ProAV understands the unique AV needs of resellers and their end-user customers in every type of application in every vertical market. Their product and market knowledge is going to help us meet our near-term and long-term business development objectives.”

Further commenting on the appointment, Exertis ProAV Australia GM Nick Cocks emphasised that Christie’s technology would enable truly awe-inspiring installations to capture the attention of audiences in every vertical market from houses of worship to Hollywood and from mission-critical command centres to classrooms. “The addition of Christie’s complete line of solutions to our portfolio is going to provide resellers with many exciting new options to present to their customers.”

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