Zixi forms alliance with Google Cloud

Zixi has announced an alliance with Google Cloud that allows companies in the media, telecommunications and entertainment verticals to deliver end-to-end broadcast quality live video solutions over IP using Google Cloud. The Zixi Software-Defined Video Platform (SDVP) has been integrated with Google Cloud, leveraging the Google Cloud infrastructure and platform capabilities and Zixi APIs.

“Google Cloud’s integration with Zixi’s reliable and secure broadcast-quality video transport and real-time network traffic and video monitoring allows users to focus on content, not transport infrastructures,” said Eunice Park, VP global sales and revenue at Zixi. “This alliance with Google Cloud is another milestone in our mission to enable broadcasters the ability to develop new and creative services as the industry continues to evolve.”

Users can now deploy Zixi Broadcasters using Zixi ZEN Master and have access to comprehensive telemetry data on the network, transport, intra-cloud delivery and associated edge devices in the end-to-end workflow. The ZEN Master control plane enables users to manage large-scale configurations to orchestrate, analyse, monitor, alert and report on live video streams and devices across the Zixi Enabled Network of customers, integrated devices and platforms and service providers standardised on Zixi.

The Zixi SDVP has also been natively integrated with Google Compute Engine storage to facilitate contribution and distribution to content and broadcast partners. The Zixi SDVP accepts 17 industry protocols and containers including Zixi, NDI, RIST, SRT, TCP BBR, Multipath TCP and WebRTC, among others.

“Thanks to partners like Zixi, we are seeing a tremendous shift in behaviour in the media, telecommunications and entertainment market,” said Kip Schauer, global head of media and entertainment partnerships at Google. “Broadcasters and content producers are now able to acquire and distribute live video signals utilising Google Cloud via any IP network and Zixi’s software which supports over 17 protocols. We look forward to our continued work together to support customers in the industry.”