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Elevate Broadcast takes on MultiDyne for Southeast Asia

Elevate Broadcast takes on MultiDyne for Southeast Asia
Elevate Broadcast CEO, Dennis Breckenridge

Elevate Broadcast takes on MultiDyne for Southeast Asia

APAC:

MultiDyne Video and Fiber Optic Systems has appointed Elevate Broadcast as its master distributor for Southeast Asia to grow its dealer network across 13 countries.

“We believe in the power of a robust dealer network, and working closely with companies that support the end customer day in and day out,” said Dennis Breckenridge, CEO of Singapore-based Elevate Broadcast. “This approach is critical in Southeast Asia and the greater Asia Pacific region, where relying strictly on direct sales is a challenge given the geographical spread and unique business cultures. Our collective broadcast and production experience, long-term relationships and understanding of regional industry trends will introduce MultiDyne to a much broader customer base throughout Southeast Asia.”

Breckenridge sees an opportunity to bring MultiDyne into more Telco and ProAV projects, in particular, OTT services and houses of worship. “MultiDyne has and continues to be an innovator in fibre transport, and is especially strong with technically challenging applications such as cameraback fibre transport and multiplexing,” he continued. “They have more recently made aggressive moves into audio and signal monitoring, compression and IP streaming, all of which open MultiDyne to new and exciting business opportunities.”

In addition to Singapore, Elevate Broadcast will serve as MultiDyne’s master distributor in Bangladesh, Brunei, Cambodia, Hong Kong, Indonesia, Laos, Macao, Malaysia, Myanmar, Philippines, Taiwan and Thailand. The company’s central location ensures quick service and support and the ability to ship products at short notice. It is anticipated that the company’s Elevate Learn subdivision, which offers online training and education initiatives, will accelerate learning curve for new dealers.

“The Elevate Broadcast team has an unparalleled reputation in the Southeast Asia dealer community, representing many of the broadcast and AV industry’s most recognised brands,” added Frank Jachetta, CEO, MultiDyne. “We are thrilled to partner with Elevate Broadcast as we work to bring our message of value and innovation to more customers throughout this important business region.”



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