IABM sets up BaM Slider super shop

The IABM has created a virtual technology tour of new products and services available to broadcast and media buyers. Named BaM Slider, the platform was created to give buyers a complete overview of recent innovations in the absence of tradeshows. Buyers can quickly scan all IABM member companies’ latest products and “slide right” to save the ones they want to follow up on. The BaM Slider will be available and constantly updated 365 days of the year.

“We are offering the BaM Slider as a resource for the entire industry – a unique virtual technology portal that connects customers with suppliers and opens up new possibilities too,” commented Peter White, CEO, IABM. “The take-up from IABM members has been phenomenal and the BaM Slider has a huge range of innovative products and services on show. The result is a one-stop-super-shop where broadcast and media technology users and buyers can quickly and easily find the solutions they need from a huge range of options thanks to an innovative user interface, underpinned by the BaM Content Chain taxonomy.”

Visitors to the BaM Slider begin their virtual tour in the 360° BaM Slider Lobby, which offers a choice of routes organised according to the nine segments of the BaM content Chain – Create, Produce, Manage, Publish, Monetise, Connect, Support, Store and Consume – together with a 10th option for Business Services. Every IABM member company with products in that segment is then presented one by one, with a headline introduction to their offering. The visitor swipes right to save, left to walk on by. After they have completed a review of all the companies in the chosen content chain segment, they have a shortlist of “favourites”, each with links to further details of the company’s products/services of interest.