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IBC extends virtual showcase throughout 2020

IBC extends virtual showcase throughout 2020

IBC extends virtual showcase throughout 2020

IBC is extending its virtual showcase throughout 2020 as a once a week event. With the pandemic having made the exhibition’s traditional staging at Amsterdam’s RAI impossible this year, the inaugural IBC Showcase will run from 8–11 September, before shifting to the regular once a week programme. Furthermore, the show organiser has announced that they have enjoyed strong early booking for IBC 2021, which will once again take place at the RAI.

IBC's Mike Crimp
IBC's Mike Crimp

“These are challenging times for us all and now, more than ever, IBC has a duty to empower our customers to engage with their audiences and help them make sales, create thought leadership and drive brand positioning. Our strategy to make IBC a 365 day a year experience has been accelerated by COVID-19 and we are set on continuing to support the industry through continuous innovation,” said Michael Crimp, IBC chief executive. “I believe we are in a unique position to lead the way with a new hybrid approach to engagement; combining targeted online activity with live events, when we can, and giving our customers access to the 150,000 strong global IBC community that we have built and nurtured for over 50 years. I am excited about our showcase offering and committed to helping the business survival of our customers.”

The virtual showcase revolves around the theme “Empowering Content Everywhere” and comprises the Content Programme, Exhibitor Showcase and Industry News. With three main streams, the Content Programme includes an Exhibitor Programme that brings together eight major industry technology innovators – Dell, Equinix, Firstlight, Imagine, Intel, Microsoft, Red Bee and Synamedia – who will host discussions and debate throughout the week.

“IBC Show plays a key role in bringing together the global media and entertainment community, providing a forum for us to connect with customers and partners. In the absence of a physical event this year, the IBC Exhibitor Showcase will be invaluable to us as a platform to share our latest innovations and engage with the wider industry,” commented Christelle Gental, VP marketing at Synamedia. “We are excited to be running a session together with Ampere Analysis and FIFA on the afternoon of 8 September around the theme Outsmarting the Pirates: An Intelligence-led Approach.”



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