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Believe in Music week to replace The NAMM Show 2021

Believe in Music week to replace The NAMM Show 2021

Believe in Music week to replace The NAMM Show 2021

Originally scheduled to take place at the Anaheim Convention Centre in January 2021, The NAMM Show has been replaced with a virtual format in light of the pandemic. The new online event, named Believe in Music, will be held over the week of 18 January 2021 and feature a mix of programming and professional education, as well as an interactive marketplace to connect buyers and sellers. The organisation says that while this won’t be a virtual tradeshow, it will meet the needs of its member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities.

“While it remains unsafe for us to gather in person in January, Believe in Music week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together,” commented Joe Lamond, NAMM president and CEO. "With a robust marketplace to launch new products and share your brand story, Believe in Music will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts. And just like at all NAMM events, these activities will raise awareness and financial support to serve our NAMM family across our Circle of Benefits model. Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”

The industry’s annual events, including the 36th TEC Awards, will now take place during Believe in Music week as well. The 36th TEC Awards will recognise the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multimedia.

“If there’s any one common vision, it’s that as a global community, we believe in music,” added Lamond. “We believe in the future of music and in the future of our industry, and in this moment, we will unite and support music makers around the world.”



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