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Xilica grows management team

Xilica grows management team

Xilica grows management team

Xilica has appointed Mark Ullrich to the newly-created role of senior manager, application sales, while promoting Joe Orlando to product manager, systems. Ullrich will provide application support and sales management for the manufacturer’s partners in select global territories while Orlando will lead the emerging direction of Xilica’s systems product line.

Ullrich is a renowned expert on DSP technology and solutions, with nearly 20 years of cumulative experience in the pro audio and commercial AV markets. He has amassed technical and marketing expertise specifically throughout his career, with experience ranging across application and technical product support, international sales and distribution management, and cultivating partner relationships. Prior to joining Xilica, he spent more than 10 years at Symetrix, where he acted in technical sales engineering roles before being appointed as the firm’s international sales manager, responsible for all sales outside the United States.

‘There’s a certain sense of fulfilment and excitement that comes with working for a young, growing tech company like Xilica where every decision is important and the effects can be readily felt,’ commented Ullrich. ‘Therefore, my biggest goal is to recognise and prioritise those unique initiatives – such as new product development, partners and projects – that can have the greatest and most beneficial impact.’

Orlando, meanwhile, will spearhead Xilica’s product line management within the integrated systems market. In his new capacity, Orlando will lead the global development, innovation and strategic alliance functions of the Xilica product portfolio to drive greater growth within enterprise applications, including the corporate and conferencing markets. He will additionally have responsibility for Xilica’s new Genius training programme, both in-person and on-demand.

‘We have some exceptional products at Xilica that are really well suited to enterprise applications, utilising existing IT infrastructure and technologies to deliver an integrated AV ecosystem,’ stated Orlando. ‘I look forward to helping the business further drive innovation and build relationships with key strategic partners that can help us make the integrator’s life easier and simpler, while continuing to provide their customers with products of the highest quality.’



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