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Genelec smartens up at launch event

Genelec smartens up at launch event

Genelec smartens up at launch event

World:

Genelec first introduced its new Smart IP technology all the way back in February 2019 at ISE. Now, that technology has made its official debut within the new 4430 two-way active installation loudspeaker at a special launch event at the Finnish Music Hall of Fame in Helsinki.

The Finnish Music Hall of Fame was chosen as the location for the launch event as it has already been installed with more than 120 4430 loudspeakers. The installation was conducted by systems integrator Bright.

‘When Smart IP was announced, we knew instantly that it offered the perfect solution for the Hall of Fame,’ said Santtu Sipilä, head of installation at Bright. ‘We were already familiar with Genelec’s outstanding audio quality and long-term reliability, so to be able to integrate every 4430 into the system via a single Cat cable made the whole process of installation and configuration incredibly straightforward yet provides us with amazing levels of control. We have set out to help make the Music Hall of Fame a new global benchmark for quality content and user experience, and Genelec’s Smart IP technology has played a key role in allowing us to realise that goal.’

Genelec’s managing director, Siamak Naghian, explained that the Finnish manufacturer’s research into IP loudspeaker technology began in 2005. ‘The response to the preview of Smart IP at ISE back in February was so overwhelmingly positive that we knew that this valuable work would now allow us to fulfil a very obvious gap in the installed audio market,’ he said. ‘The 4430 is just the first of a number of loudspeaker models to incorporate Smart IP technology, and we look forward to expanding the range in 2020 and beyond. For the Finnish Music Hall of Fame to become such a prestigious early adopter of Smart IP makes us very proud, and even more excited for the future of our installed audio business.’

The launch event started with an opening address from Naghian, followed by speeches and presentations from Mikko Vanni, chairman of the Hall of Fame Museum, and Aki Mäkivirta, Genelec’s R&D director. Before a buffet dinner was served, Bright’s Sipilä provided an overview of the Hall of Fame installation, while tours were conducted after the invited guests had eaten. The evening concluded with performances by baritone Hannu Ilmolahti and pianist Ilmo Ranta.



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