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Technology: An evolving breed of content producer

Technology: An evolving breed of content producer

Technology: An evolving breed of content producer

Grass Valley explores how houses of worship are adopting to broadcast technologies spread their message

Top-tier television networks and large production companies, with their high production values and high-quality images, have set the standard for producers of all sizes for many years. Today, smaller broadcast and production operations, from regional/satellite television stations to houses of worship, and corporate enterprise to education institutions, are able to produce content and distribute it across multiple screens in a similar way to further engage their audiences.

As production, post and distribution demands increase, teams are faced with managing content coming from multiple sources and in multiple formats – typically a complex and time-intensive task. To ease this pressure, production teams – however large or small – can now benefit from powerful production management workflow tools that help to handle assets as they enter and leave their facility.

These workflow tools enable production teams to easily and quickly locate files as well as tag and deliver content to a range of platforms, from linear and online to social media.

Meeting the needs of today’s productions 

It is not just broadcast stations and production operations that are faced with the challenge of better media management. Houses of worship are producing a wide range of content, leveraging it to engage with their local congregations both in person and across multiple campuses – and even continents. Primarily run by volunteers, house of worship production and media management workflows must be simple to use and flexible enough to meet the needs of everything from a weekly service to large concerts.

Managing this rapidly growing volume of content across a wide range of functions and channels means deploying several individual systems to support each aspect of the workflow — and the technical knowhow to set up and manage them. In environments where space is at a premium, staff is small, and training is minimal, this poses a challenge. Typically, these individual systems are complex, requiring weeks for install and commissioning by specialist engineering staff.

These ever-increasing standards of production within houses of worship haven’t gone unnoticed by manufacturers that typically targeted the broadcast industry. For example, Grass Valley has developed the GV Stratus One to meet the shifting production needs in environments such as schools, colleges and houses of worship. It is an all-in-one production management solution – from ingest and content management to playout – that can be deployed in a matter of hours without the need for specialised technical assistance and has been designed to allow a resource-constrained operational staff, such as the volunteer team in a house of worship, to more easily handle every aspect of the media workflow, from the moment content is captured to final delivery via any platform.

Going pro

This is just one of many solutions being made available by broadcast manufacturers aimed at the house of worship market. But it’s not just simplified all-in-one workflow systems such as GV Stratus One that can be used by houses of worship. More and more places of worship adopt professional broadcast equipment to cover their services and events, including Australia’s Planetshakers Church. This year, Planetshakers chose to build its upgraded video production around Grass Valley cameras. 

To attract a growing congregation and facilitate the production of live events, Planetshakers was looking for a camera technology provider that could deliver unbeatable image quality. Grass Valley was chosen as the vendor, offering crucial expertise in live production, combined with its easy-to-use solutions. A newly deployed camera system delivers broadcast quality HD production with a clear upgrade path to 4K UHD, HDR and beyond. Grass Valley’s LDX 86 cameras give the Planetshakers production team superior performance and sensitivity, as well as the flexibility to add 4K and HDR with the GV-eLicense upgrade plan.

This is, of course, just one example of many houses of worship that have upgraded their broadcast setup to one more in line with a traditional broadcaster. What changes have you made, or planned, at your house of worship as production standards continue to rise?

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