Harman returns to E&E

Harman has consolidated the distribution of its BSS, Crown, dbx, Digitech, Lexicon, JBL Professional, Soundcraft and Studer brands in Singapore under Electronics & Engineering Pte Ltd (E&E). E&E will expand its portfolio to include Harman Professional’s integration, installation and retail audio product suite, while all other partnerships in Singapore for Karaoke Solutions, Cinema Solutions, AKG Professional, AMX video and controls and Martin Lighting solutions remain unchanged. The announcement sees the two companies re-partner after a seven-year hiatus.

‘In line with our overall business strategy aimed at simplifying our distribution and enhancing customer touchpoints across brands, solutions and verticals that we serve, we are happy to appoint E&E as our distribution partner in Singapore,’ said Ramesh Jayaraman, VP and GM, Harman Professional Solutions, APAC. ‘The new distribution model leverages our brand strengths and E&E’s strong distribution capabilities in providing innovative technology solutions to our Singapore customers. Delivering on this strategy also creates the opportunity for further investment and expansion by Harman Professional Solutions in the Singapore market, as E&E extend their capabilities and support across the entire Harman Professional audio range.’

‘Harman Professional audio brands and solutions are well established for their technological superiority and world class quality and E&E with more than 65 years of professional audio solutions know-how is known for our broad scope of services,’ commented Gary Goh, deputy managing director, Electronics & Engineering Pte Ltd. ‘We understand our customers’ need for solutions and support, and with our hands-on experience in the Singapore market, we are thrilled to bring Harman Professional Audio products to our customers and elevate their experiences.’

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